Dear Ladies, dear Gentlemen,
this morning, when thinking about this editorial, I suddenly realized that the 5th anniversary of this amazing shipyard just passed by on the 10th of August. We all were so busy that�nobody noticed it!!!
5 years ago, in fact, we were opening the sheds for the first time, we were just 11 people, and we had one boat under construction (thank you again courageous owners of Vitadimare 3!) and no one prospect client in our files. We were preparing the first Boat Show season with a few renders, some technical information and a very respectful and humble approach to our venture and the market. In our briefcase we also had a notebook where to register all the words and the needs of our friends: brokers, captains, surveyors and obviously the ones of all the yachtsmen we knew around. We were ready to listen to all of them and make sure that our market proposition would always start from there. We have always wanted to satisfy our customers' needs.
Many things have changed from that days five years ago. No doubt about it.
But what is more important of all the aforesaid numbers:
We are still the same bunch of crazy and passionate guys, with a very respectful and humble approach to our venture and the market. In our briefcase we still have a notebook where to register all the words and the needs of our friends: brokers, captains, surveyors and obviously the ones of all the yachtmen we know around, many of them now who have become CdM yacht owners. We are still ready to listen to all of them and make sure that our market proposition will always start from there. We have always wanted to satisfy our customers' needs. As the new products coming out in the next months will demonstrate.
This year we will be at the Cannes Boat Show again, but with three beautiful vessels instead that with some renders in our briefcase. I will be our pleasure to meet you onboard and show you why we are so proud to say: I AM CDM!
Un caro Saluto
here we are again in Cannes, with three stunning CdM vessels stopping by to show themselves to yachting passionates after a successfull season cruising the Med.
Each and every one of these vessels have different stories, different owners and different purposes. Each and every one have their own stories, and their reasons to be special.
And I love all of them the same, like three children of mine. (Who builds custom yachts knows what I mean...)
The Nauta Air 90: stylish, elegant, a little snobby with her simple and timeless lines. Her incredibly spacious fly bridge makes of her the perfect social companion. The huge windows and saloon doors create a perfect space where in and out share a very flexible border. Her stability, proven during my days in Sardinia with her owners and her absence of noise and vibration make you forget that you are on a yacht.
The Darwin Class 86: 4th of the series and 8th hull built, brings me back to the beginning of this joyful venture. After Vitadimare 3, the Darwin 86 has improved and improved both technically and aesthetically. This is the first Darwin 2.0. 206 GRT in only 86 feet. A perfect lay out where the operational areas are key for quality of life onboard of the owners. In this specific unit, I cannot avoid to remember the hours spent with the owner discussing the mixed hater system, the third generator in parallel with the two main gensets, the paint cycle, the material for the shaft. This is what I love and this is why I love this boat so much!
The Darwin Class 107: the flagship. The first client (soon followed by others) moving from an aristocratic northern european shipyard to us. The first vessel built over 100 feet. Love at first sight both with the owners and the crew. Experienced, pragmatic, voted to long passages. When this kind of chemistry happens, you know since day one that it will be a successfull yacht!
I still have goosebumps remembering the smile of the owners looking at her the day of the launch...
Ok... Ok, I know that I would have been supposed to give technical description of the vessel we are presenting this year at the Festival de la Plaisance. But that is something anyone can do.
Where we make the difference here at CdM is that, even in such high quality vessels, where the precision and the reliability of the engineering have made us so successfull, we always focus on the soul of the project.
On the importance of the emotions our boats are going to give to their owners.
Yachting is made of that.
CdM is made of that.
And I am proud of it.
Ciao e Grazie
Vasco, you have just celebrated the Fifth Anniversary of the foundation of Cantiere delle Marche
and the fourth Cannes Boat Show in a row. What are your feelings.
If I think about the last five years and my life with CdM I am overwhelmed by the amount of different - but all positive - feelings I have. First of all I am enthusiastic. Every day. Every morning when I get to the office, or more often on a plane going to meet clients somewhere in the world, I feel excited, happy and enthusiastic. I am doing what I like more in my life after my family: I am putting all my efforts to make our workers, employees and clients happy. I am trying to be the best interpreter of our clients needs and desires so that our designers, engineers and workers will be able to understand them and make them happen. It is a great gift life has given to me, and I celebrate this every day, since we started CdM in August 2010. This is probably why we didn't actually make any event to celebrate this important achievement (5 years of activity and sheds full for the next three...): we celebrate our life at CdM every day, enjoying what we do!
What is happening in Cannes this year?
We started 4 years ago with one yacht, then with two and this year we are proud to bring three amazing yachts at the show: our sturdy Darwin Class 86 M/Y Stella del Nord which is the first one spotting the new Darwin 2.0 features, the elegant yet masculine Nauta Air 90 M/Y Noga with stunning interiors featuring all the best of italian design, and our impressive flagship Darwin Class 107. It will be an amazing show with more than 23 visits already booked by prospect clients from all over the world, From Malaysia, to Australia to Germany etc. We think that this year we will break our record of visitors (already increased 30% last year! And obviously: we hope that, like every year before, the Show will bring at least one sale, if no two or three!!!
The summer season is now going towards a conclusion: any special memory of it related to CdM?
This summer's memories can only be related to CdM as nobody here has taken any holiday! But there is an event which we are really not able to consider a professional commitment which I think is absolutely memorable: the spontaneous CdM Yachts gathering in Sardinia from 14 to 19 of August! It has been an incredible set of lunches, cruises, nights, dinners and laughs where CdM owners and crew gathered altogether with us and our wives sharing experiences, information, annedocte about me and Ennio and, most of all: their passion for yachting and cruising on real ships for weeks and weeks in a row. What makes this gathering very special, is also the fact that three owners who never met before kept on cruising together to Corsica for the following days. This makes my feeling that CdM gathers very similarly special people absolutely real!
We have heard of one of your boats going to Fort Lauderdale this year for the Show, is it true? Is CdM back again to the US shows?
Absolutely! We will attend the Show with our Darwin 102 (first of three sold) which will be a very special boat built for an incredibly knowledgeable owner and a super professional crew. We say at the yard that this is the smallest 250 feet ever built because of all the customization and the special features you can find onboard. Nitrox Compressor, emergency Hyperbaric Chamber, 9 metre chase tender, 6 metre Mc Mullen Wing custom tender, 7/8 crew sounds enough to believe me? If not, come and see the rest in the US!
Last question is about the future: make a wish entering into the new Nautical
Year traditionally beginning with the Cannes Boat Show.
I wish that the market will keep on supporting us like it is doing now and that we will keep on staying humble and � if you like it � naive like they say about us, giving to our yacht owners the best experiences possible on our yachts. If this happens, we will be able to give work �and serenity to all these incredibly loyal people and partners who have been working so hard to make all of this happen. Those who really deserve to be recognized as the protagonists of this happy venture.
Cantiere delle Marche presents its new website
at the 2015 Cannes Boat Show. - www.cantieredellemarche.it
Can we truly define the space on an Internet site as virtual and non-real when it is a place that elicits feelings and emotions?
We are well aware that the virtual environment is in contraposition to the material one, whose tangibility the Web cannot attain, but the very real stories that we experience as we navigate the CdM website make us co-protagonists and sharers of strong feelings, future visions, objectives, and bets. As we scroll through, we see the many faces of the people who have made the story of the Shipyard, and it is through their words and their gaze that we come into contact with their lives and their visions, all of which is a testimony to the fact that a boat is much more than its form and the materials of which it is built.
A Yacht, like a diamond, has a story to tell: that of every engineer who followed its growth and the mechanics of its building; that of the designers who defined its lines, or of the master craftsmen who perfected every detail with nearly maniacal care; and, no less important, that of those who lay out and follow a strategic vision for CdM itself. And this story doesn't end with the final accomplishment of the shipbuilding project ... on the contrary, it's just the beginning!
The new website contains much to capture our attention, to allow us to take the time to read, gently ferrying us from one page to the next, holding the rudder of content that is gradually unveiled, never shouted, and which comes together through words and images, as though it were age-old wisdom that is handed down and taught day by day.
From a technical point of view, the website's first aim is to even out the users' experience on all of Cantiere delle Marche's sites (international websites and online magazine CdM Experience), by simplifying the access and at the same time, bringing all the product offers onto the same level, along with the detailed information regarding the experience/lifestyle of the Shipyard and of the people who are part of the CdM world.
Innovations, both in design and technology, have been added by taking advantage of the latest generation web tools so as to make the user experience intuitive, fast, and mobile-oriented. The content map has been reengineered and reinterpreted to be more in tune with the idea of a story, to go beyond the logic of simply offering a product based on the constant of one argument that is then presented on various levels of detail.
The various sections all contain an introduction and they are interconnected in such a way as to form a dialogue; thus, the contents can be appreciated either from the technical perspective of those who narrate how they designed the sea craft, or from the point of view of the ship-owner or the captain. Now, the online magazine, CdM Experience, has become an integral part which communicates with the other sections devoted to the products or the I AM CDM area in which stories and testimonials are shared.
Have a nice trip!
Tonidigrigio.it - Creative Labs